Whenever I turn on Netflix, I feel good.

When I crack open a beer at 5 PM on Friday, it feels good too.

But then it doesn’t.

The feeling fades fast. It’s fleeting.

Yet, when I crush a workout, that high can last all day.

When I have a breakthrough with a client, I feel fulfilled for the rest of the week.

What’s the difference?

Not all happiness is created equal.

The difference between pleasure and contentment is significant—while pleasure is often easy to obtain, true contentment usually demands effort and sometimes hardship.

Here’s how I see it:

• Pleasure: The quick, easy wins (like zoning out with Netflix, scrolling through Instagram, or grabbing that 5 PM drink).
• Contentment: It takes more effort but feels richer (like having a meaningful conversation, completing a challenging workout, or tackling a tough hike).

The problem is, pleasure has never been more accessible. And it’s no accident. There are incredibly smart people being paid millions to ensure every click gives you the most dopamine possible.

So here’s my challenge for you this weekend: Go against the grain.

Yes, it’ll take more effort. You’ll probably have to fight the urge to grab the easy win—but the reward on the other side will be worth it.

Challenge of the Week:

Try swapping one pleasure for contentment this week:

• Instead of zoning out with TV, invite a friend over for dinner.
• Replace a glass of wine with a post dinner walk or a conversation around a bonfire.
• Trade scrolling through social media for a creative hobby—like painting, writing, or even picking up an instrument.

It doesn’t need to be a massive change—just one small shift from quick fixes to meaningful experiences.

See how it feels.

Favorite Photo from the Week:

It was Hucky’s 2nd birthday! 🎉 She’s officially grown out of her birthday vest, so I guess we’ll need to size up next year.

Until next week, be kind, stay curious, and work hard.

Tanner

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